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Choose Clients Wisely in Social Media >> #capeFriend #capeAffiliate


With a Twitter account name such as @CapeTown it is important to share Capetonian content that will be of interest. The ongoing survey conducted with a percentage of followers helps me determine what is best to share, and more importantly - why!

However, besides the obvious photos and events of what is happening in the city, there are many small businesses and services worth promoting. I am often approached by brands and companies that want to be seen by the Cape Town-based consumers, and some times I decline.

It is important to choose those promotions that hold value for followers in some way. Well, at least as I perceive it - looking at the interest levels on RTs and feedback from surveys. Staying in touch with the needs of followers to bring interesting content remains key.

One such client is the Table Mountain Chocolate bar which is a locally manufactured chocolate - aimed at tourists (mainly). These should be stocked by guest houses and hotels at the very least. I am a lover of chocolate to this was a no-brainer!