Business Development & Digital Content Strategist
I'm a Freelance Business Strategist - who lived in Cape Town for many years and now commute between the City I love and the Southern Cape, where I am happily based and work mostly remote with a handful of clients.
On the Digital Side: I implement bespoke growth strategies for brands and specialise on the X platform for content marketing.
In the South African business landscape: After co-founding an award-winning national development non-profit in Cape Town, South Africa as Executive, I changed my work pace in rural Southern Cape to (mostly) remote business growth consultation with a handful of clients that I enjoy.
I was once told I am not (like) many. It stuck and became a brand. Also: #iAmnotDoneYet
In Summary - What I Do ...
Let me tell you what I love and do best - To support entrepreneurial leaders and grow online communities and meaningful networks. I selected the TWITTER (now X) social media platform and over 20 years developed the strategies that work best there. I am insourced by companies, brands, event managers and other freelancers to create and publish relevant marketing content using my networks & skills. We could create a buzz about your brand and service together. Oh, and I LOVE being part of a beta-testing team to give feedback to developers. Connect via Skype for a quick chat.
More recently, I have started to work as regional marketing representative for national brands in the Southern Cape where I am now located most of time. I initiate and implement marketing initiatives, and work closely with executives to ensure a regional growth trajectory as the region also grow year on year. Cape Town still has my heart, and I work remotely on content creation that remains relevant and fresh.
Add me: dorette.skype
HONORING MY FIRST CLIENTS - Beyond Public Benefit
They know about communities and content. And Umuntu Media's team understood the value getting early-on consumer feedback...
I enjoyed seeing their start-up unfold!
Activitybridge has been brought to the travel and tourism market as a piece of software that makes online booking for activities easy. I assisted with consumer feedback during the important business development phase, & brought the new ActivityBridge to the (then) Twittersphere!
SOILL in Swellendam is the home of many loved brands, such as Bwell Foods and Plato's Crisps. Over the past few years, I have executed a national Twitter campaign for three bespoke marketing campaigns with this great local manufacturing company.
Health products have always been close to mind in selecting brands to work with, and I enjoyed their African Gold Olive Oil campaign the most!
The Entertainer is sold across the world as one of the most popular savings and discount programmes. I joined GreaterThan PR for the South African launch and mobilised the Twitter community.
It is one of our most loved local cartoon strips, and MamaTaxi launched a mobile version. We needed to get the word out and I believe we did.... and linked up with relevant digital content in the process. RIP Deni Brown
Michael van Onselen & Duwane Peters
Cool Ideas Fibre
From our humble beginnings as one of the first ISPs on the fibre-to-the-home (FTTH) open access network; Cool Ideas Fibre has been passionate about fast unrestricted internet and open access fibre since day 1.
I have the pleasure of strategy development and implementation of promotions for the Southern Cape region from Mossel Bay to Plettenberg Bay.